Hi, I'm Ifie
I help brands, agencies, and creatives find their story and tell it across every medium.
From editorial to film to campaigns, I marry story with strategy to bring creative projects to life.
Every brand has a story. Most don’t know how to tell it.
I identify the soul of the story — the common thread that connects us — and then create the world it lives in.
What I Do
The process
How I work
every project, every timeFind the story
I start by listening: research, questions and the soul of what you’re really trying to say.
Shape the strategy
Then we build the plan: the message, the audience, the medium and the moment.
Bring it to life
Finally, I make it: words, film, campaigns and experiences, from first draft to launch.
The Work.
Stories I’ve told
A selection of campaigns, films, writing and experiences, brought to life for brands, agencies, and creatives with something worth saying.
Featured · Brand CampaignsThe Home Depot × Kyle On The MicCampaign strategy and production for Retool Your School, The Home Depot’s investment in HBCU campuses.See the campaign
Brand CampaignsCentrum × Cobi JonesCampaign production for Centrum’s Goal Ready, featuring Cobi Jones at SoFi Stadium.
StrategyThe Production RoadmapStory and production strategy, mapped phase by phase.
Books & EditorialBond & Brand10 articles and creative direction for the debut print volume.Kind words
What clients say
Your content and website audit was incredible, and was the reason we hired you to rewrite the entire website.
You nailed our voice. Your writing is brilliant.
You are so good at translating ideas into stories.
As always, beautiful writing.
For brands, agencies, and creatives with a story to tell
Have a story that needs telling?
A 30-minute call to see if we’re a fit. Or email me.
Smoke Brk.
Stories from the in-between.
On CreativityBeing a Creative, Doing What You Want, & Not GAFSmoke Brk. 6.22.26
The EssayYou’re Not Invisible, You’re Hiding.What to do when you feel invisible. And it starts with you.
On WorkThe One Thing Good Leaders Have in CommonLessons from childcare, content strategy, influencer marketing and more.
The InterviewMeet Your Pediatrician Bestie, Built By Dr. Tori NiemynskiFrom the ER to entrepreneurship: a pediatrician teaching parents to trust themselves.