how the story got told

Case Studies

A closer look at four projects: the challenge, what I did, and what happened next.

Brand Campaigns

The Home Depot × Kyle On The Mic

Retool Your School: an HBCU-rooted campaign built to feel like home

364K+impressions & views

24Kengagements

78assets delivered

The challenge: Bring The Home Depot’s Retool Your School program, its investment in HBCU campuses, to life in a way that felt authentic to HBCU students and alumni.
What I did: I led influencer casting, vendor coordination and campaign production, from finding the right creator voices to delivering every asset.
The result: The campaign reached 364K+ impressions and views and drove 24K engagements, with 78 assets delivered.

Film & TV

Creative producer and talent producer for a live performance series

10+productions

End to endtalent, on-set production + decks

The challenge: GuestHaus needed an on-the-ground producer and talent producer to make sure every production ran smoothly, from the artists to the final assets.
What I did: I produce the shoot days to make sure we capture everything we need, conduct the off-camera interviews and coordinate with talent managers. Behind the scenes, I work as a creative producer, reviewing music, video and assets, and I bring strategy and storytelling to the founder’s decks and campaigns.
The result: More than 10 productions delivered, with a producer who connects the creative, the talent and the story behind the brand.

Film & TV

A five-part mini documentary series

5episodes

The challenge: Kristin wanted a way to document her road to 40: the year she set out to pursue every dream she’d been putting off.
What I did: I developed the story, the series arc and the topic for each episode, then produced and edited all five.
The result: A five-part documentary series that captures a milestone year as it happens, told as one story from the first episode to the last.

Books & Editorial

The House Guide, Vol. I: a creator economy guide

10articles written

1,500words

Vol. Ithe debut print issue

The challenge: Bond & Brand needed a writer and creative director to help shape The House Guide, their upcoming creator economy guide.
What I did: I learned their voice through conversations, meetings and their past articles, then shaped the guide’s story and topics and wrote several of its articles in that voice.
The result: A debut print volume that speaks the brand’s language to the creators they want to reach.

“You nailed our voice. Your writing is brilliant.”Bond & Brand

Curious how I’d tackle a brand I haven’t worked with yet? Step inside The Vault →