Know who you are.
Name what you need.
Move forward.
I've spent years sitting with people — women, founders, leaders, organizations — who knew something was off but couldn't name it. The work was real. The intention was good. But something between who they were and how they were showing up had gotten lost.
These three assessments exist to name that something. Because naming it is always the first move.
Every soul has
a language.
Most of us
never learn it.
I built these assessments because I kept having the same conversation — with women who felt stuck but couldn't explain why, with founders who were building the right things in the wrong way, with organizations whose mission was alive but whose story had gone quiet.
The problem was never effort. It was never intelligence. It was always the same thing: they didn't have a name for what was happening inside them. And without a name, you can't move.
I've been doing this work privately for eight years — sitting with people in their unnamed feelings and helping them find the words. These assessments are the distilled version of that work. A place to start. A mirror to look into. A door that opens onto something you already knew but hadn't been able to say.
"I sat there in the quiet, trying to locate something I couldn't name. Not grief. Not regret. Something softer and stranger than both. A feeling that had no word yet."
— From the Smoke Brk essays"The stuckness isn't the problem. It's the signal. And once you name what it's pointing to, everything shifts."
— On Soul Strategy"Every brand has a soul. And souls can get lost. The quiz isn't a diagnosis. It's a mirror."
— On the Brand Soul Archetype QuizThree kinds of stuck.
Three mirrors.
One framework.
Three doors.
One destination.
Each assessment reveals a different dimension of who you are — personally, as a leader, and as a brand. Every path leads to a Soul Session, where we take what you've named and go all the way in.
The Soul
Archetype Quiz
Soul Archetypes Framework · Six Archetypes
For the woman whose life looks right but something underneath keeps whispering that something is missing. This quiz reveals your Soul Archetype — who you are at your core, what restores you, and how you find your way to clarity when you're lost. Six archetypes. One that is unmistakably yours.
10 questions · 5 minutes · Free
The Creative
Archetype Quiz
Creative Archetypes Framework · Five Archetypes
For the founder or leader who is building the right things but something about how she's building feels off. This quiz reveals your Creative Archetype — your soul calling, your leadership identity, and the Soul Strategy that brings you back to alignment when the work stops flowing.
10 questions · 5 minutes · Free
The Brand Soul
Archetype Quiz
Brand Soul Archetypes Framework · Five Archetypes
For mission-driven organizations whose impact is real but whose story has gone quiet. Every brand has a soul — and souls can get lost. This quiz identifies your Brand Soul Archetype and what it needs to come back to itself. Not a rebrand. A restoration.
10 questions · 5 minutes · Free
One language.
Three mirrors.
All three assessments speak the same framework language — Soul Archetypes, Creative Archetypes, and Brand Soul Archetypes. A woman can take all three and get a completely coherent picture of who she is, how she leads, and how her brand shows up in the world.
The quiz names it.
The session
restores it.
Every assessment ends with an invitation to a Soul Session — a 1:1 clarity conversation where we take what you've named and go all the way in. We'll build a real strategy for what comes next. Not someday. Now.